European companies expanding into the U.S. often struggle with a hidden challenge: they build sales processes that are too complex for their teams to execute effectively. Simplifying your sales processes helps drive customer decisions.
They invest heavily in hiring top talent, expecting immediate impact. But even the best salespeople can’t succeed if they’re bogged down by inefficiencies, unclear messaging, and a lack of proper sales infrastructure.
To consistently win in the U.S. market, companies must simplify their approach—removing friction, focusing on what truly drives customer decisions, and enabling their teams to execute with speed and confidence.
I once hired a true sales pro—the best on our team by far. He consistently outperformed everyone else by 40–50%, and I paid a 30% premium to bring him on board.
But despite his success, there was always an underlying frustration. He felt like he didn’t have the tools or support to maximize his results. It wasn’t just the local team in the U.S.—it was headquarters in Europe that slowed him down.
Whenever a deal required extra flexibility—whether it was a customized proposal, tailored pricing, or a specific approval process—he hit roadblocks.
He stayed with us for nearly two years, delivered incredible results, and then left for a job that was just as lucrative—but with fewer headaches.
That moment cemented something I had already been working toward: the need to create a streamlined system where every salesperson—regardless of background—could win.
Companies often believe the key to growth is hiring more skilled salespeople. But sales success is about habits, not just talent.
I studied the habits of my top salesperson after he left. He wasn’t doing anything complicated:
✅ He followed up more often.
✅ He knew how to move from one conversation to the next, effortlessly leading prospects toward a decision.
✅ He understood when to stop consulting and when to start closing.
✅ He didn’t wait for permission—he just sold.
The problem wasn’t him. The problem was that the system didn’t support more people operating at his level.
That’s when I refined our sales process to be repeatable, scalable, and easy to execute. Instead of relying on outliers, we created a structure where any rep with the right mindset and drive could succeed.
One of the biggest challenges European industrial companies face in the U.S. market is bringing rigid, bureaucratic sales processes into a high-velocity selling environment.
Here’s what that looks like in practice:
❌ Overly consultative selling: Spending too much time educating rather than moving the sale forward.
❌ Excessive internal approval layers: Slowing down deals with unnecessary steps.
❌ Relying on old sales playbooks: Assuming what worked in Europe will work in the U.S.
❌ Lack of sales enablement: Expecting salespeople to succeed without proper tools, messaging, and data.
Many companies believe they need top-tier sales talent to overcome these challenges. But the reality is, even elite salespeople will struggle if they’re constantly fighting against their own company’s process.
Winning in the U.S. market doesn’t require a complicated sales model. It requires clarity, structure, and a process that makes it easy for salespeople to execute at a high level.
When companies streamline their approach, here’s what happens:
✅ Salespeople close more deals—faster.
✅ Less time wasted on unqualified opportunities.
✅ Fewer discounts and stronger margins.
✅ Consistent, repeatable success—regardless of the salesperson.
This is exactly why we focus on helping European companies simplify their sales process, align their teams, and build momentum in the U.S.
If you’re expanding into the U.S. market—or looking to finally break through stalled growth—the right sales strategy makes all the difference. But the real key isn’t just hiring top talent—it’s making sure your sales process is built to drive results.
At G.E.T. Global Growth, we help European industrial companies simplify their sales strategy, uncover hidden opportunities, and equip their teams with the right structure, tools, and training to win in the U.S. market.
Want to know where your biggest opportunities for immediate momentum are?
Let’s talk. We’ll assess your current sales process, sales team DNA, and growth strategy to see exactly what’s holding you back—and what changes will have the biggest impact, fast.
Let’s identify the quick wins that will simplify your sales processes and unlock your sales potential.
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